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Beauty 

Feb 23, 2026

The Retail Renaissance: What MAC Cosmetics Entering Sephora Reveals About the Future of Beauty

From prestige positioning to profitability - the new era of luxury beauty is being built in store, not online.

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Mac Cosmetics, Beauty, Sephora

Feb 21, 2026

Bond No. 9: Capturing the Essence of New York in a Bottle

Translating the Spirit of New York Into Iconic Scents That Celebrate the City’s Energy, Elegance, and Individuality

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Feb 19, 2026

Chuks Collins × MAC Cosmetics: Beauty Takes the Spotlight on the Runway

Inside the creative partnership that defined the runway’s most striking beauty moments.

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