M/A Fashion: Inside Style Rotate, the Fashion Platform Shaped by Creative Director Gina Bennett

It's a pleasure to introduce Manhattan Avenue to Georgina Rae Bennet Creative director at Style Rotate and founder at Safe Study SA. Our editor sat down with Georgina and spoke about Style rotate a South African online platform that offers clothing rental services. We spoke about the iconic Style rotate collaboration with Poetry. Co-founded by Cleopatra Marcopoulos Natasha Liesnerand  end of 2019. Where they saw a need for a sustainable way for women to share clothing, promoting sustainable fashion consumption by allowing customers to access designer pieces without ownership.

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The Poetry collaboration is available in Poetry stores where one can buy or scan the QR code and take rental option on Style rotate website, following easy steps just by choosing a size and dates for rental then will be sent to you. Available also in Style Rotate showroom where one can grab what they like from the sizes Small to 3XXL.

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Monumental moment for Style Rotate and the fashion industry in South Africa. As Style Rotate is the first in South Africa giving consumer the opportunity to share wardrobe, buy or rent poetry garments.  Style Rotate and Poetry collaboration is designed to rent or buy collection. Designed using in house insights, trends dictated by what customer loves and worked with poetry merchandising team for the beautiful collection.